A strategic review of Hard Rock Caf Essay Example | Topics and Well Written Essays - 2500 words

A strategic review of Hard Rock Caf - Essay Example Strategic group analysis for Hard Rock Cafà © will help in evaluating the firms with similar features, competing on same basis or following similar strategies. Three major direct competitions have been analysed, namely Planet Hollywood International Inc, The Johnny Rockets Group and Landry’s Inc. The value chain analysis of Hard Rock Cafà © has helped in making strategies for better value creation for customers. A SAF analysis was done to identify potential problems, highlight their impact on winning execution and make sure that strategies are properly implemented. VRIN analysis helped in evaluating the core competencies of Hard Rock Cafà ©. The various components of the VRIN were further broken down into smaller components and the competency level of each of these components were further analysed. At last, various suggestions were put forward. The final recommendation chosen after the analysis was to expand in new and emerging markets. Founded in the year 1971, Hard Rock Cafà © (HRD) is one of the finest chains of theme restaurants. It was started by Peter Morton and Issac Tigrett in London as a fast food and coffee joint (Hard Rock, 2014a). Over the years, Hard Rock Cafà © has successfully established itself as a pioneer in theme restaurants. After its successful global expansion into various nations, the retail chain diversified into many new business segments, including hotels, dining restaurants and casinos. In the year 2007, Hard Rock Cafà © was taken over by Seminole Tribe of Florida and the headquarters were shifted to Orland, Florida. As present, there are about 175 Hard Rock Cafà © s located across 53 countries (Hard Rock, 2014b). An analysis of product life cycle of Hard Rock Cafà © will help in understanding the present condition of the retail brand, in terms of its position in theme restaurants industry. Currently,