Marketing exam Essay Example | Topics and Well Written Essays - 750 words

Marketing exam - Essay Example These nine functions are; financing, selling, transportation, processing, buying, storage, risk-taking, grading and standardizing, and finally providing market information. Examples of marketing include advertising, packaging and giving samples among other things. However, marketing management is the area of business that focuses on a business organization’s marketing activities and resources. It is also the branch of management that is given the task of application of techniques in marketing. In its role of management marketing management involves planning of marketing of resources. It is also involved in coordinating of marketing plans and procedures. Marketing management also involves organizing of marketing personnel and marketing resources. It also performs its role of management by controlling the flow of marketing resources. The main difference between marketing and marketing management is that marketing is the process of attracting and maintaining customers while marketing management is involved in the planning, coordinating, monitoring and organizing the processes, personnel and the resources used in abstaining the aims of marketing (Daw, 2006). Cause marketing is the type of marketing that is carried out jointly by a profit generating business organization and a business organization whose main aim is not to generate profit with the aim of social benefit. Unlike cooperate giving, cause marketing does not necessarily involve a tax deductible donation. An example of cause marketing is the campaign undertaken by the Reckitt Benckiser company in 2011. This is where the company underwent a campaign in which they run an advertisement communicating to consumers that for every â€Å"Dettol† product bought; around $0.12 would be given to the drive of building toilets in schools across Africa. â€Å"Dettol† is a range of disinfecting products produced by the Reckitt Benckiser Company. This campaigned was with collaboration with the world